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Birkenstock goes public on New York Stock Exchange_我的网站

A |           　　暑运期间，儿童乘坐火车出行的数量增加。    Birkenstock took a big step forward on Wall Street this week, taking the nearly 250-year-old German shoe and sandal maker public.The footwear, often seen as a counter culture shoe for hippies, and in more recent years influencers, has become must-have footwear for many people, but Birkenstock's Initial Public Offering, or IPO, which was originally priced at $46 per share, didn't attract the dress shoe-wearing stock brokers on Wednesday.Shares opened at $41, near the lower end of its expected range of $44 to $49 set a week prior, as Birkenstock CEO Oliver Reichert rang the opening bell in a room surrounded by traders sporting the opened-toed footwear and others waving the sandals in the air.Birkenstock Holding Ltd. sold nearly 10.8 million shares in the offering, which raised about $495 million on the day. Its shareholders sold an additional 21.5 million shares, according to the Associated Press."Through the strong reputation and universal appeal of our brand -- enabling extensive word-of-mouth exposure and outsized earned media value -- we have efficiently built a growing global fanbase of millions of consumers that uniquely transcends geography, gender, age and income," Birkenstock said in a recent regulatory filing with the Securities and Exchange Commission, according to the AP.What started out in 1774 as a somewhat frumpy, but functional arch support sandal has transformed into a cult fashion item and billion dollar business, bolstered with support from the recent blockbuster hit "Barbie" when Margot Robbie's character is forced to choose between high heels or the strappy suede footwear.In tandem with the opening on Wall Street, Birkenstock hosted three consumer activations in public parks throughout Manhattan and Brooklyn.To highlight New York as "the city that never stops walking," the brand created what it dubbed "Birkenfields" for a public sensory experience that explored the brand's nearly 250-year heritage and expertise in foot health.The global brand is deeply rooted in foot health maintenance as well as a family tradition of shoemaking: Its inventor sought to provide function, quality and tradition as Birkenstock's core values.Over 95% of Birkenstock products are assembled in Germany with more than 90% of their materials and components sourced from Europe, ensuring the brand meets "the highest environmental and social standards in the industry by operating state-of-the-art scientific laboratories for materials testing," according to a company press release.。年满6周岁且未满14周岁的可购买儿童优惠票;年满14周岁，应当购买全价票。

B | 但在购票之后，儿童能否单独乘坐火车出行呢?      　　国铁集团客运部客运管理处副处长 牟宏基：除日常火车通勤上学的学生、经铁路运输企业特殊同意并确认可途中监护的儿童外，未满14周岁未成年人原则上需随同成年旅客出行。其中，未满6周岁的儿童需要和大人一起检票进站;未满14周岁持儿童优惠票的儿童可以自己刷票进站，但应随成年旅客同行，如果旅客声明该儿童独自出行，铁路部门有权拒绝其单独乘车。     　　这位负责人解释说，现实情况中，存在个别旅客先购买自己的车票和儿童优惠票后，在乘车前再退掉自己的车票的情形，铁路现行购票规则没有禁止这种操作，但这并非制度漏洞，而是为了方便旅客个性化出行需求。

C |      　　牟宏基：铁路部门对匹配旅客出行的复杂场景和多元需求进行了充分考量，比如儿童可能会与“为其购票家长”之外的其他成年亲友同行，如孩子的家长为其购票，但不同孩子一起出行，而是由其他同行的购买相同车次车票的成年亲友带孩子出行。

D | 铁路部门没有强制要求成年旅客在退掉自己车票时要同时退掉儿童优惠车票，主要是为了方便旅客出行。     　　铁路部门没有开设全程专人无陪护儿童服务      　　近年来，不少航空公司推出了无陪护儿童服务。记者注意到，乘坐火车出行没有专人无陪护儿童服务，也不存在“自动托管”“乘务员全程照看”这类服务内容。

E | 这又是为什么呢?      　　国铁集团客运部客运管理处副处长 牟宏基：铁路是大众化交通工具，与民航航班全程客舱封闭、点对点运输、单一行程的模式不同，铁路运输具有站点多、停站短、车厢人员流动性大等特点。

F | 列车运行期间，乘务人员需要为全列所有旅客提供在途服务，还要应对各类突发情况，不具备一对一全程看护单独出行儿童的条件，所以目前铁路部门没有设立未成年人专属看护、托管、全程监护等个性化服务。

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